AMW Strategies AMW Strategies
OperatorsServicesWorkAboutContact Book a Call
← All Operators
OP-12 On duty Oversight Operators

Mae

Records Clerk

Keeps the data the whole team runs on clean.

Personnel file

Mae does the unglamorous work that makes everything else work. She dedupes, enriches, standardises, and tags your contact data so every other teammate runs on inputs they can trust. Nobody notices Mae, until she is gone and the whole team starts texting the wrong Bob.

How it works

Wakes up when: On new or updated contacts, and on a scheduled hygiene sweep.

  1. 01Detect and merge duplicate contacts safely.
  2. 02Standardise phone, email, address, and name formatting.
  3. 03Enrich missing fields and tag by source, stage, and segment.
  4. 04Flag invalid or unreachable records before other teammates waste a touch on them.
  5. 05Maintain a clean, queryable base for Max, Ruby, and the rest.

Guardrails

  • Non-destructive merges with an undo trail.
  • Never deletes a contact without a client-approved rule.
  • Validation before any bulk change.

Not sure Mae is the first hire?

Tell us where your pipeline leaks and we will tell you which Operator pays for itself fastest.

Book a Call See the Whole Roster