Personnel file Ruby refuses to let a lead die. She walks into the graveyard of old, cold, and "not right now" contacts you already paid to acquire, and starts conversations as if no time has passed. Patient, polite, relentless, she turns a dead list into a booked calendar.
How it works
Wakes up when: A batch of dormant contacts (no activity in 30-365 days) is tagged for reactivation, or a scheduled re-engagement sweep runs.
- 01Pull the dormant segment and filter out opted-out, do-not-contact, and recently-touched contacts.
- 02Draft a personalised opener per contact in the client voice, referencing the original interest.
- 03Send over SMS, then run a multi-touch cadence with varied angles until reply or cadence-end.
- 04On reply: qualify, handle the objection, and book straight onto the client calendar.
- 05Write the outcome and full transcript back to the CRM, and hand warm-but-unbooked leads to a human.
Guardrails
- Hard stop on any opt-out keyword (STOP/UNSUBSCRIBE) with instant suppression.
- Quiet-hours enforcement per contact timezone, no overnight texts.
- Never invents pricing, availability, or promises, and escalates anything off-script to a human.
- Rate-limited sends to protect sender reputation and stay A2P-compliant.
